Bojago Philip James's Blog

21Jan/119

Powering Wine Online

The de facto web analytics company, comScore, produces something called its "Distributed Content Publisher" report, which measures the reach of sites like Snooth and its network. Snooth was listed as the 5th largest content platform on the web, across the whole of the U.S.

On Quantcast, a newcomer to the space, Snooth.com (visits to the site directly) is listed as the 2,822nd most popular site worldwide, which puts it first out of any wine company, and amongst the top food sites. Interestingly, Snooth gets more traffic than Visa (7 places behind us at 2,829), Amazon in Germany (4 places behind us at 2,826) and, by some strange coincidence, many of the other banks and card issuers are clustered tightly just behind: TD Bank, MasterCard etc. We're still behind Wisconsin.gov (2,803) -- it's 19 places ahead of us, so here's hoping.

I've spoken before how Snooth "powers" content on Epicurious (Time Inc.), Yahoo!, Facebook, Epicurious (Condé Nast), Food and Wine and many others. We reach 10-12 million people per month by doing this. In fact, more than 300 companies use Snooth's data to power their websites and applications via our open API, including many of the most popular mobile and social wine apps, such as HelloVino and Swirl. Looking through the list just now, I see Nielsen and Samsung, as well as universities Cornell, Wharton and UC Berkeley and some random entries like Accenture.

Right now, Rich Tomko, Snooth's new CEO, is doing great work bringing on new partners, helping grow our reach. The most recent of which is RecipeTips, and there are plenty of others in the works.

It's a real highlight to see the ecosystem evolve, and it's why every time I speak to a winery, either in private or on-stage (last week it was to 200 wineries at the Sonoma County Vintners annual meeting), that I talk about the importance of a winery claiming and owning their information on Snooth. Only you know what the perfect presentation of your brand is. We make it easy for a winery to do this at the Snooth Hub. Join the 3,057 wineries that have already taken the step of claiming their content. You'll be controlling how your information is presented, not just on Snooth, but on Time Inc., Condé Nast and across the 300+ other companies and sites that rely on the Snooth data stream.

Thanks to Nate for giving me the inspiration to write this.

Comments (9) Trackbacks (2)
  1. 1. Will you please define “taken the step”?
    2. Are the wineries claiming or providing updated data?
    3. At what level is this information coming from within the wine company?

    Thank you.

  2. Very nicely presented, congratulations and enjoy the rest of the climb!

  3. By your logic, a winery on Twitter will reach 75million people, and 500million on Facebook (for free). Your spiel is meaningless.

    At best, it is equally meaningless to be on Snooth. At worst, it will destroy your brand – Snooth looks like a very bad High School project. With questionable ethics!
    Would avoid it like the plague …

  4. DClifford – I’m just about to hit submit on a lengthy post that should answer your questions, it’ll be live in a few minutes. Thanks for the comment.

  5. But is Snooth growing at least in part on the backs of Cellartracker users?

    http://www.vintank.com/2011/01/is-snooth-scraping-data-from-cellartracker/

    Just asking…

  6. Harry – I wrote about the numbers again in this post (http://www.bojago.com/2011/01/25/digging-into-the-details/). The numbers I quote relate to our content specifically, not the total traffic on our partner sites. So, by example, the Snooth twitter profile probably reaches a few thousand people per month, not 75M. Please take a look at the clarifying post, it shows, from multiple sources, that our actual traffic is 10+ million users per month.

  7. Drew – I left a comment about that in the most recent post, thanks

  8. Philip – thank you.

  9. boo hiss snooth

    Scraping content from other competitors on the web to increase your own limited value, as well as deriving “traffic” numbers by simply adding up the traffic numbers of partners that you work with??

    Very first grade, not honest, in my opinion.

    I think the deck of cards may well be taking a tumble soon.

    Rob


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