30May/110
What does Lot18 mean?
People ask me this a lot, here's the email I sent internally explaining:
"Wine is often produced and auctioned in batches, or Lots, and auctions are sold in Lots. Why 18? Well, 18 is a significant number in many cultures - it’s a homonym for “lucky purchase” in Cantonese and the number represents “life” in Hebrew and other Middle Eastern cultures.
Most importantly, Lot18 is about curation and the excitement of buying something great at a great price. Curation means procuring the best offers and giving them a unique spotlight, and the excitement is reminiscent of shopping at auction".